Leveraging Events for Lead Generation
B2B events are one of the best platforms to capture valuable data from attendees and generate new leads. In fact, for the fourth year in a row, the Content Marketing Institute has rated in-person events as the most effective lead generation tactic.
To truly engage audiences, build brand affinity and convert attendees into leads, brands must deliver relevant and captivating content that proves valuable to the audience. This means the information offered is something they want and need. Whether engaging through a registration site, product launch, live digital activation or post-event survey, messaging and calls-to-action should be clear and authentic.
Head to our website to learn more on how to build a strong lead generation strategy for your next event.
311 W Walton St.
Illinois, Illinois 60610