Pokémon Go or Pokémon No? – Why Augmented Reality Matters
Launched just a few weeks ago, Pokémon GO has captivated gamers worldwide – 21 million each day, to be exact. Use of the new gaming app, with its simple, yet competitive nature, nostalgic appeal, and creative use of augmented reality technology, now exceeds the number of users on Twitter alone.
Its overnight success and rapid adoption has brought augmented reality technology to the masses and marked a major milestone in mobile gaming and digital marketing.
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