Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play—transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more. FXP | touch second screen technology maximizes the impact and value of general sessions, keynote presentations, demos, learning sessions, and panel discussions. Amplify audience experience and increase interaction, participation, and message retention with a second-screen experience for your attendees. Watch this video on FXP | touch to learn more. FXP | touch provides an analytics dashboard that tracks engagement and interest – allowing presenters and event organizers to make real-time decisions about their programs. Clients: Society of Petroleum Engineers Tapping the Second Screen for Refined Results Organized by the Society of Petroleum Engineers, the Annual Technical Conference and Exhibition (ATCE) brings together over 135,000 oil and gas industry professionals from around the world. We helped SPE launch an interactive exhibit competition on the show floor that drew a wide audience of new and inventive thinkers. Hardware and software technology companies were given the opportunity to present groundbreaking ideas in the oil, gas and energy sectors for this contest. Attendees used second screen technology, FXP | touch, to provide real-time feedback on both the presentation and the ideas presented. The technology amplified the experience by turning peers into judges to determine the winner, creating a bit of competition, and creating a fun and friendly environment. American Society of Landscape Architects Building Engagement in Conference Sessions Knowing that research indicates interaction with a “second screen” can enhance engagement in conference sessions, Freeman deployed its FXP | touch platform as a way to invite greater communication between speakers and audience members via instantaneous polling and assessment. Of the 888 individuals who attended the seven conference sessions, nearly 65 percent logged in and used FXP | touch. Just over 48 percent of users voted on at least one question. When asked to use the devices to evaluate the sessions, respondents had an overall average approval rate of 93.5 percent (out of a possible 100 percent). When asked if they would recommend the session to colleagues, on a scale of 0 to 10, the average response was 8.7, and when asked if the information could be used in their jobs, the average response was 8.3. PCMA Convening Leaders Presenting to the Experts PCMA turned to FreemanXP to take the conference to the next level. Industry leaders frequently attend conferences to learn about how to improve the audience experience. PCMA aimed to keep attendees interested from start to finish during educational sessions with FXP | touch, with participants using their own devices as the second screens. Presenters for the educational sessions were able to includeFXP | touch as a tool to enhance the audience engagement. Attendees were not just engaged using FXP | touch, they were consumed by the technology. The technology allowed users to answer questions, take surveys and submit questions as they viewed the presentation. Features: ENGAGE: Increase audience engagement with rich content. Attendees have a better experience because they can participate and provide real-time feedback to presenters. FXP | touch is a web-based application that works with any mobile device with an Internet browser. There are no apps to download, so any device with a browser can interface with the platform immediately. MEASURE: Quantify the effectiveness of speakers, presentations, and sessions through direct feedback. Presenters can create more engaging presentations and monitor audience responses in real-time – including audience Q&A, comments, and social media. As such, presenters instantly understand where their presentations hit the mark and where they need to provide additional clarification or content in subsequent sessions. IMPROVE: Leverage analytics to improve the relevance of session content and make real-time changes based on quantifiable data. The platform provides real and measureable data that help organizers deliver more meaningful content to their members, exhibitors and partners all through a simple analytics dashboard. Additionally, FXP | touch can be deployed as a 100 percent cloud based solution or with a fully managed local system at the event venue for large audiences. EXTEND: Amplify your message by allowing audiences to engage with content after sessions. Attendees can view session content, take their own notes, and share presentation content quickly and easily. After the event is over, they can retain their notes to extend the value of their session. Benefits • Simple and beautiful analytics interface with granular level data collection by participant, slide, and presenter. • Enhanced audience experience. • 100% cloud-based solution with enterprise-level security. • Easy to train and deploy to presenters and participants. • Scalable pricing model based on number of concurrent participants. For the Presenter • Upload your presentation to FXP | touch and share it with your audience. • Add multiple choice, sliders, Likert scales, thumbs up/down, text responses, and more to any slide. • Measure audience device connectivity and attention levels. • Monitor audience responses real time - including audience Q&A, comments, and social media. • Helpful presenter tools include cloud-based projector screen, slide clicker interface, confidence monitors and more. • Customize presentation scoring to identify audience interest levels. For the Audience • One-click step to watch the presenter’s slides on your smartphone, tablet or laptop on any browser. • Rich content with added features and real-time interaction. • Share your feedback with the presenter by responding to polls and surveys. • Take and save notes. • Save and share presentations. • Send Tweets and Facebook posts with slide content and comments – directly from FXP | touch. For the Organizer • Simple and beautiful analytics interface with granular level data collection by participant, slide and presenter. • Enhanced audience experience. • 100% cloud-based solution with enterprise-level security. • Easy to train and deploy to presenters and participants. • Scalable pricing model based on number of concurrent participants.
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Gaining the data you need to improve your brand experience and prove your investment...
Technology can add an extra layer to brand experiences
Six ideas focused on innovation, technology, and experience design.
Change is coming: embrace it, or risk being left behind.
No brand experience should be left behind in the tech revolution.
Increase presenter confidence with technology that engages.
Turn the mobile device into an unlimited event engagement and measurement tool.
Takeaways from PCMA’s Education Conference.
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