Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly. Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 26 offices in 14 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.
5000 S. Towne Dr.
New Berlin, Wisconsin 53151
- Sponsorship Consulting
- Content Production / Video
- Global Events
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive.
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last.
In the past couple years, Russia has become one of the main headlines in world sport: 2013 IAAF World Athletics Championships, 2014 Olympics, 2018 FIFA World Cup. GMR's Agency Lead in Russia, Alyona Krugovaya, looks at the upcoming WC through the...
Earlier this summer, GMR hosted an Ignition Session at our global HQ in Milwaukee. Agenda: kick off Milwaukee’s own Summerfest, celebrate our roots in the music industry, rock out. Special guests: The Lower 48, a 60’s-style pop / rock-and-roll...
GMR client Tourism Victoria shifts its public image with integrated PR, digital, and experiential marketing campaigns.
The NFL has awarded environmental décor and design responsibilities for Super Bowls XLIX and LI to GMR and our partners bluemedia.
Twenty years ago, GMR built the first-ever Big Taste Grill for Johnsonville Sausage's 50th anniversary. It's still delivering big taste to fans nationwide, and GMR continues to bring the tour to life through charity work, media appearances and an...
At the 2014 Sundance Film Festival, GMR helped HP highlight its role in the film industry, leverage social media, and bring the brand to life for up-and-coming filmmakers.
GMR is partnering with TEDx organizers to share expertise in event strategy, guest experience, and brand integration ahead of the 2014 TEDxToronto conference.
A final nominee in two separate categories, GMR earned top honors for sports event and experiential marketing at the 2014 Sports Business Awards, held in New York City and presented by SportsBusiness Journal.
Branded content veteran will oversee all content development and production across GMR's client portfolio, spanning from real-time content at live events to original programming for digital and broadcast distribution.
We’re honored to be one of just a few agencies to earn multiple wins in the 2014 Ex Awards. The awards ceremony was held last week in Salt Lake City as part of the Event Marketing Summit, the world’s largest conference on experiential marketing.
If you're at CES this week, stop by the OMD Oasis Powered by GMR. The Oasis is place for exclusive access to industry leaders, hands-on exposure to this year's must-see technologies, and a range of high-power marketing and tech panelists and...