Must Read Articles

The Millennial Experience

The Millennial Experience

Activation intended to appeal to the millennial demographic needs to be designed as an experience they won’t easily forget.  To do just that, let’s go back to basics and consider the five senses:

February 20, 2017 By Dayna Gilchrist

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

A popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.

November 14, 2017 By PR Newswire

A Day in The Life of an Experiential Marketer

A Day in The Life of an Experiential Marketer

It’s 8 o’clock in the morning and the alarm is ringing. You like getting up a little early so you have time to eat a nice breakfast, to hop in the shower, and be at the office by 9am.

August 24, 2015 By Gabriela Neves

Three Big Experiential Tech Takeaways from CES 2018

Three Big Experiential Tech Takeaways from CES 2018

Every January, the world's greatest gadget makers hightail it to Vegas to show off their latest tech efforts in hopes of being one of the buzz-worthy cool kids at CES. This year would be no different in that sense, but certainly 2018's Consumer Elect

January 21, 2018 By Jonathon Ronzio

Recent Articles

VideoBooth @ Blue Jays Rogers Centre

VideoBooth @ Blue Jays Rogers Centre

Last week VideoBooth accompanied Nestlé at the Rogers Centre in Toronto ON to three Blue Jays games to promote Nestlé Drumstick and to celebrate the launch of Drumstick Mini!

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

in Event/Experiential Agencies, Museums, Exhibits: Set Design & Construction, Exhibits: Multilevel, Exhibits: Designers & Builders

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.

Trade Show Measurement: Key Metrics for Success

Trade Show Measurement: Key Metrics for Success

in Event/Experiential Agencies, Exhibits: Set Design & Construction, Exhibits: Multilevel, Exhibits: Designers & Builders, Exhibit Systems & Rentals

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.

Why Your Exhibit House's Account Management Team and Processes Matter

Why Your Exhibit House's Account Management Team and Processes Matter

in Event/Experiential Agencies, Exhibits: Set Design & Construction, Exhibits: Multilevel, Exhibits: Designers & Builders, Exhibit Systems & Rentals

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth.