2018 Biz Bash Award Winner
Dell’s experience at South by Southwest in March aimed to highlight the brand’s closed-loop recycling process—and to promote its Legacy of Good campaign. Produced by Lacy Maxwell Experiential, the activation featured installations, including a photo booth created by photographer Benjamin Von Wong with what many would consider rejected scraps, a fish sculpture created with ocean plastic, and a ceiling installation featuring Nikki Reed’s line of repurposed metallic jewelry. The activation also hosted political forums, influencer events, and panels about corporate social responsibility in the tech industry.
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