2018 Biz Bash Award Winner


Dell’s experience at South by Southwest in March aimed to highlight the brand’s closed-loop recycling process—and to promote its Legacy of Good campaign. Produced by Lacy Maxwell Experiential, the activation featured installations, including a photo booth created by photographer Benjamin Von Wong with what many would consider rejected scraps, a fish sculpture created with ocean plastic, and a ceiling installation featuring Nikki Reed’s line of repurposed metallic jewelry. The activation also hosted political forums, influencer events, and panels about corporate social responsibility in the tech industry.

4104 24TH STREET, SUITE 506
San Francisco, California 94114
United States

4104 24TH STREET, SUITE 506
San Francisco, California 94114
United States

October 31, 2018

By BizBash