2018 Biz Bash Event Style Awards


Dell’s experience at South by Southwest in March aimed to highlight the brand’s closed-loop recycling process—and to promote its Legacy of Good campaign. Produced by Lacy Maxwell Experiential, the activation featured installations, including a photo booth created by photographer Benjamin Von Wong with what many would consider rejected scraps, a fish sculpture created with ocean plastic, and a ceiling installation featuring Nikki Reed’s line of repurposed metallic jewelry. The activation also hosted political forums, influencer events, and panels about corporate social responsibility in the tech industry.

135 W J Street
Benicia, California 94510
United States

135 W J Street
Benicia, California 94510
United States

October 31, 2018

By BizBash