6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts


Museums tell the stories of cultures, societies, and humanity itself. They connect people with ideas that can inspire. From helping children explore science to remembering and learning from tragedy, every museum, exhibit, and interactive experience, done right, makes the world a more enlightened place. But doing it right takes more than an impressive collection of artifacts or passion for the subject. How can museums and interpretive facilities combine artifacts, historic events, and passion into experiences that attract people and tell the right story for every generation?

There is no doubt that museums are experts in storytelling. While their story may be vastly different from your brand’s, you can learn from their approach and apply “museum planning” theory to your next event.

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700 Crossroads Court
Dayton, Ohio 45377
United States

700 Crossroads Court
Dayton, Ohio 45377
United States

July 10, 2019

By Sierra Smith