Brand Activation is the art of driving consumers through brand interaction and experiences. The end goal is to get the consumer to act, whether it’s to go out and purchase the product, to share their experiences on social media or simply leave them with a long-term emotional connection. With festivals growing in popularity, brand activation ideas have grown in scale and creativity.
The concept of virtual reality has been around for many years. Currently, with the boom of products like Google Cardboard, Google Glasses, Samsung Gear VR and Oculus, the event attendee has a completely new way of experiencing a brands product up front and personal. To take the virtual reality concept one step further, companies are now working with clients to product a complete sensory experience. For example, if you’re working with a client who has a food product, the activation experience could be based around the production of the food. Guests can smell the product, hear the crispness of the vegetables being chopped, and feel the heat as the food is being cooked all while standing in one place.
The idea of having attendee’s full attention on one thing, your product, leaves them wanting more. This is the ultimate goal for any brand promoting their product. We recently proposed this idea to a client as well who wanted the attendees to have an immersive experience. http://www.innovatemkg.com
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