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OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM
IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article
Nine Experiential Predictions for 2019
Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article
From Start to Finish: What to Expect When Working With an Event Marketing Agency
This is what you should expect when working with experiential agency partners. ... Read full article
Engagement First: Why Experiential is the Key to TV & Film Marketing
We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article
An Interview with an Experiential Marketing Vampire
VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.... Read full article
Featured Resource - Trade Shows: Renting vs. Buying
Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article
New Research: Experiential EQ
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article
New 3D CNC Foam Technology Changes the Game in Event Marketing
by Mike Dudek
Britten's recent investment in Foam3D™ has given current and prospective clients a new way to advertise. Foam CNC carving technology allows you to turn a drawing or photo into a foam replica of any size or detail. ... Read full article