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Intent-Based Marketing
See why leading marketers from GE, Salary.com, Gartner and Bulldog Solutions all use intent data to outperform the competition.... Read full article
Why You Should Hire Event Staff to Help Build Your Brand
Without strong field staff, it doesn’t matter how much planning and budget goes into your marketing campaigns. What does matter is making sure you have a highly skilled team in place to help your brand succeed.... Read full article
Maximize Your Event Investment: Brand Experience Strategies for Marketers
Does your event strategy align with your marketing strategy? Connect the dots and set yourself up for success with our event strategy guide and planning worksheet.... Read full article
The Key to Successful Brand Experience (That Many Brands Are Missing)
To keep up with today's ever-changing consumers and what matters to them, marketing has to evolve. Learn how brand experience, when done well, can work for your organization and build deeper connections with audiences.... Read full article
Attracting New Audiences Through Deeper Insights
Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article
Discover Top Innovative Meeting Ideas
We’ve put together a list of 20 innovative event ideas gathered from — you guessed it — the most innovative meetings and events. ... Read full article
What's More Important: Architecture or Engagement?
There was a time in the events and trade show industry when 3D architecture was king. One of our Account Executives refers to this time as the “Workstation Era.” Back then, he says, the most important piece of design information was to know how many ... Read full article
Design Makes the Difference
A trade show booth is a reflection of the company and the brand. The architecture, the graphics, and the finishes, all come together in the convention hall to provide the backdrop for a memorable attendee experience. ... Read full article
Creating the Ultimate Experience
Real-life examples will help you apply our proprietary i|xperience framework and get the business results you want from your meetings and events.... Read full article
The (Corporate Events) Revolution has Begun
It’s started…traditional lines have blurred, and expectations have changed. The attention span of corporate event and meeting attendees has dropped and engagement leading to action is more critical than ever.... Read full article