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Lifestyle Expert Julie Edelman to Serve as Brand Advocate and Military Channel Podcast Host
Julie Edelman joins bBIG Communications, Inc. to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.... Read full article
Industry Suppliers Make Donation to Operation Homefront
MyMilitarySavings.com (MMS) and its branded partners have made a $5,000 donation to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive.... Read full article
How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada
Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article
SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored
Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article
How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency
by Wilson Dow
Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article
See 3D Printing in Action at the Stratasys Mobile Showroom
Stratasys wanted to connect with businesses outside of trade shows with an exhibit that showcased its 3D printing capabilities. A mobile demonstration unit allows the brand to go directly to its customers with an inviting, yet safe experience.... Read full article
How to Be a Model Brand in Times of Crisis
In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond
For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article