Articles in Marketing Services, Marketing Technologies and Agencies

Data Discovery: Event & Marketing Data Benchmark Report

Are you ready for the data revolution? Our new groundbreaking benchmark report shows how marketers use event data to inform their event strategies, budgets, and more.... Read full article

Designing Memorable Live Experiences

Experiences and memories are made through physical connections with one another, and for brands it’s increasingly becoming a necessary element of the marketing mix. ... Read full article

Innovative Insights: The Event Marketer Dream Team

Congratulations to the incredible marketing minds rounding out the 2019 B-to-B Dream Team! Learn what they discussed during the Experiential Marketing Summit Power Panel session.... Read full article

New Realities: VR, AR, and More

What’s ahead for event technology in the next year? ... Read full article

Designing Memorable Live Experiences

Experiences and memories are made through physical connections with one another, and for brands it’s increasingly becoming a necessary element of the marketing mix. ... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Exhibit Like an Expert

We created this handy guide for anyone who’s new to the process or looking for tips on getting your booth to the right place at the right time for the lowest possible cost.... Read full article

The Key to Successful Brand Experiences (That Many Brands Are Missing)

Because it can be so difficult to reach a target audience with relevant brand experiences that stand out and get noticed, many brands scattershot their efforts across too many channels, hoping that something will stick. There’s an easier way!... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article