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Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail
“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article
How to Optimize Engagement with Your Staffing Agency Partner
With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article
Thinking Big with Print Graphics
Large-scale events need to be vibrant and exciting, and there’s no better way to create buzz than a large-scale branding that commands the space around it.... Read full article
Nine Experiential Predictions for 2019
Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article
Planning Events Is Just Like Cooking
by Andrew Cohn
Planning events and cooking have more in common than you would think. Here are the five similarities we've found between event planning and cooking.... Read full article
How to Choose the Best Experiential Staffing Agency
Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article
Playing with Fyre: Lessons for Event Planners from the Fyre Festival Debacle
Don't get burned planning your next event. Here's what every event planner can learn from the Fyre Festival debacle.... Read full article
Specialty and One-Off Graphics for Arts & Entertainment
Here are some tips for creating specialty and one-off print graphics:... Read full article
From Start to Finish: What to Expect When Working With an Event Marketing Agency
This is what you should expect when working with experiential agency partners. ... Read full article
Engagement First: Why Experiential is the Key to TV & Film Marketing
We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article