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The Value of Brand Experience
Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article
Putting Event Data into Action
In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article
Mobile Tour Brings the Product to the People
A Case Study: Hands-On Experience for Clients and Prospects... Read full article
6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts
Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article
Trade Show Measurement: Key Metrics for Success
From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article
Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019
When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article
Airstream Alumapalooza: Taking Design Research a Step Further
Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article
Why Your Exhibit House's Account Management Team and Processes Matter
When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article
Wilson Dow Group Awarded Exlusive Industry Spot on 2019 Best Workplaces List
by Wilson Dow
The Sole Creative Production Agency To Earn Top Scores in Inc. Magazine’s National Ranking... Read full article
Street Team Marketing 101: 8 Tips for Successful Activations on the Road
Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article