Articles in Marketing Services, Marketing Technologies and Agencies

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

Jan 30, 13

It is considered one of the year's most successful proprietary events and one of the event industry's most impressive reinventions. What was once SAP's Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital...... Read full article

Seven Keys to Creating Best-in-Class EBCs

Jan 30, 13

In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other...... Read full article

INSIDE FANFEST: Super Bowl

Jan 30, 13

Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was...... Read full article

Proprietary Events Heat Up: Spending on proprietary events on the rise

Jan 28, 13

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling...... Read full article