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SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events
It is considered one of the year's most successful proprietary events and one of the event industry's most impressive reinventions. What was once SAP's Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital...... Read full article
Seven Keys to Creating Best-in-Class EBCs
In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other...... Read full article
INSIDE FANFEST: Super Bowl
Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was...... Read full article
Proprietary Events Heat Up: Spending on proprietary events on the rise
Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling...... Read full article
Women In Events: A Course In Confidence
A Course in Confidence. Senior Marketers talk about the unique challenges of being a woman in the event industry.... Read full article
Proprietary Events Whitepaper
Cool info and a case study on SAP's Sapphire NOW!... Read full article
Hit the Road: Planning a Successful Experiential Marketing Tour
Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road:... Read full article
Design Effective Incentive Programs from the Start
Ten tips for achieving the best results from your incentive program.... Read full article
Looking for a good book to read? We've got three.
Introducing the Make It…books—our latest thinking in content, events, and marketing.... Read full article