Articles in Marketing Services, Marketing Technologies and Agencies

How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada

by Limelight Platform

Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency

by Wilson Dow

Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article

See 3D Printing in Action at the Stratasys Mobile Showroom

Stratasys wanted to connect with businesses outside of trade shows with an exhibit that showcased its 3D printing capabilities. A mobile demonstration unit allows the brand to go directly to its customers with an inviting, yet safe experience.... Read full article

How to Be a Model Brand in Times of Crisis

by Steve Randazzo

In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article

Win the Holiday Selling Season

by bBIG Communications

Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article