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Trade Shows are Dead: Marketing Roadshows are HOT!
As many districts have gone “Back to School,” we want you to take a moment to think back on some grade school highlights. What were some of your favorite moments? Field trips? Was it the trip to the zoo, or a field day full of activities? ... Read full article
B2B Experiential Marketing in a COVID-19 World
In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B... Read full article
What Comes Next, Part 2: Experiential and Event Marketing During and After COVID-19
Back in May, we wrote a blog about the future of experiential marketing in a post-pandemic world. While those predictions and recommendations are still relevant, May feels like ages ago rather than just a few months ago — and plenty has changed since... Read full article
Experiential Marketing in A Post-Covid World: What Comes Next?
The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article
Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise
Trust is the precursor to any meaningful relationship in life and business. In fact, being the most trusted in your industry can deliver significant competitive advantages. ... Read full article
How To Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
What Is The Current State Of B2B Trade Shows?
Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article
Guide To Experiential Marketing Roadshows For B2B Brands In 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article
One Pivot Leads to Another and Everybody Wins!
When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article