Articles in Multicultural Marketing, B-to-B Services and Exhibits: Designers & Builders

What Comes Next, Part 2: Experiential and Event Marketing During and After COVID-19

by Steve Randazzo

Back in May, we wrote a blog about the future of experiential marketing in a post-pandemic world. While those predictions and recommendations are still relevant, May feels like ages ago rather than just a few months ago — and plenty has changed since... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Steve Randazzo

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article

How To Measure the ROI from B2B Roadshow Tours

by Steve Randazzo

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

What Is The Current State Of B2B Trade Shows?

by Steve Randazzo

Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Steve Randazzo

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

Virtual Event Sponsorship Ideas

While events are being pivoted to virtual so are the sponsorship engagements. Here are some tips to keep your sponsors engaged.... Read full article

Here For You: Zoom Tips

During these unprecedented times, technology has been a vital tool. We have put together a list of safety tips to keep unwanted guests away. ... Read full article

Here For You: Virtual Team Building

The COVID-19 pandemic has revolutionized the way teams connect and work. With modern technology, it is easier than ever to stay engaged and connected with your employees remotely.... Read full article

Can’t Host Events? Pivot To Digital!

Many company are pivoting their events from live to virtual events. Facebook and Microsoft has announced all their events will be virtual until summer 2021. This webinar is to help companies or organizations who are looking to build on their existing... Read full article

The Complete Guide To Experiential Marketing In 2020

by Steve Randazzo

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article