B2B Experiential Marketing in a COVID-19 World
In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B marketing has – well, changed completely. Where trade shows were formerly the given opportunity to get your brand out in front of the masses, now, we can’t have masses!
So, what do we do?
We forget about B2B trade shows for a while. We forget about being a drop in an ocean of other businesses like ours, just hoping our audience catches a glimpse of our logo and information in between the strides of other people walking past. Do we even need to mention the new problem of adapting to safe social-distancing guidelines? We need to make a pivot.
And we do something MUCH BETTER. A B2B roadshow tour.
Want to learn more?! Check out this blog! B2B Roadshows in a COVID-19 World.
Brands are struggling with trying to stand out in the cluttered marketplace and Covid-19 is a challenge that none of us were ready for in 2020. If you are looking for someone to have a strategy session with, reach out. This is what we do and have been doing since 1995. We’ve been through a few really bad downturns and we excel in building brands. Pro Motion is a top experiential marketing agency and we love creating engaging, unique experiences, and effective marketing campaigns. Give us a call at 636.577.8507.
18405 EDISON AVENUE
St Louis, Missouri 63005