B2B Marketing Trends Report December 2017
B2B marketing continues to rely on traditional tactics, prioritizing in-person events and advertising, but marketers are increasingly taking advantage of a more diverse range of solutions including content marketing and social media to attract and engage their audiences. Those audiences themselves are showing preferences for shorter, often visual, content forms like infographics, videos and articles.
As the lines between content and advertising continue to blur—driven strongly by the growth of native marketing channels for content distribution—it will be important for marketers to view marketing as an experience. Campaigns need to be holistic and adaptable across the full range of channels to optimize audience reach.
Click here to download the full December 2017 B2B Marketing Trends Report.
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