Articles in Data Collection/Lead Generation

Marketing Automation Quickstart Guide

In today's competitive and fast-paced marketing environment, marketing automation is one of the most powerful tools marketers have at their disposal. Do more work with less manual effort to reach a larger audiences.... Read full article

Introducing Impact – the industry’s first data-driven reporting tool

by Elevate Staffing

– Live data insights can help brands to improve ROI from event activations by 35%* ... Read full article

Industrial Marketing Strategies for Enterprise Clients

by Craig Conard

To succeed in a complex and ever-shifting market environment, you need to harness the power of data-driven digital marketing strategies to boost conversion rates and get actual results. Yet, many industrial marketing teams don’t have the tools and re... Read full article

How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x

by Limelight Platform

Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article

How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada

by Limelight Platform

Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

How companies are adapting to help fight COVID-19

by Limelight

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article