Articles in B-to-B & Direct Marketing Agencies and Data Collection/Lead Generation

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

Trade Shows are Dead: Marketing Roadshows are HOT!

by Pro Motion, Inc.

As many districts have gone “Back to School,” we want you to take a moment to think back on some grade school highlights. What were some of your favorite moments? Field trips? Was it the trip to the zoo, or a field day full of activities? ... Read full article

B2B Experiential Marketing in a COVID-19 World

by Pro Motion, Inc.

In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc.

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article

What Comes Next, Part 2: Experiential and Event Marketing During and After COVID-19

by Pro Motion, Inc.

Back in May, we wrote a blog about the future of experiential marketing in a post-pandemic world. While those predictions and recommendations are still relevant, May feels like ages ago rather than just a few months ago — and plenty has changed since... Read full article

Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise

Trust is the precursor to any meaningful relationship in life and business. In fact, being the most trusted in your industry can deliver significant competitive advantages.  ... Read full article

How To Measure the ROI from B2B Roadshow Tours

by Pro Motion, Inc.

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Pro Motion, Inc.

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

What Is The Current State Of B2B Trade Shows?

by Pro Motion, Inc.

Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article