Articles in B-to-B Services and Data Collection/Lead Generation

See 3D Printing in Action at the Stratasys Mobile Showroom

Stratasys wanted to connect with businesses outside of trade shows with an exhibit that showcased its 3D printing capabilities. A mobile demonstration unit allows the brand to go directly to its customers with an inviting, yet safe experience.... Read full article

Enhancing Your Field Sales With A Mobile Roadshow

by Steve Randazzo

If you have taken a look at our previous two blog posts about mobile roadshows, you might be forgiven for thinking, “Wait, isn’t this just a dressed up version of field sales?” In fact, there are some similarities between the two. ... Read full article

How to Be a Model Brand in Times of Crisis

by Steve Randazzo

In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

The 10 Types of Webinars Everyone Is Doing

The 10 types of Webinars everyone is doing; Continuing Education, Employee Training, Product Demos, Customer Onboarding, Corporate Communications, Lead Generation, Customer Retention & Nurturing, Branding, Association Membership, Panelist Discussions... Read full article

Trade Shows are Dead: Marketing Roadshows are HOT!

by Pro Motion, Inc.

As many districts have gone “Back to School,” we want you to take a moment to think back on some grade school highlights. What were some of your favorite moments? Field trips? Was it the trip to the zoo, or a field day full of activities? ... Read full article

B2B Experiential Marketing in a COVID-19 World

by Pro Motion, Inc.

In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc.

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article