Articles in Data Collection/Lead Generation and Event/Experiential Agencies

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

6 Pro Tips to Humanizing Virtual Events

by Sophia Duplin

Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article

Wilson Dow Named Top Industry Partner on 2020 IT LIST

by Wilson Dow

The 2020 It List Recognizes the Top 100 Event Agencies of the Year... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc.

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article

Shortlisted: EVENT COMPANY OF THE YEAR, BEST USE OF TECH, AND CELEBRATORY EVENT

by Wilson Dow

C&IT Awards Americas Places Wilson Dow Among Finalists Across Top Industry Categories... Read full article

How To Measure the ROI from B2B Roadshow Tours

by Pro Motion, Inc.

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Pro Motion, Inc.

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

What Is The Current State Of B2B Trade Shows?

by Pro Motion, Inc.

Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article