Articles in Exhibits: Designers & Builders and Data Collection/Lead Generation

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

Rock Your Market with Unique Event Experiences

The Glenlivet Distilling Company and Malibu Rum partnered with Craftsmen to create interactive environments that bring each brand's personality to life at the National Sales Meeting and Distributor Conference.... Read full article

DEUX REINES AIRSTREAM BOUTIQUE

by Timeless Travel Trailers

The Deux Reines mobile Airstream Boutique is a custom, Fashion Showroom, and Experiential Marketing Vehicle located in California.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article

Build vs. Buy: How to Know When You Should Buy Software Over Building In-House Solutions

by ADAM SAUNDERS

How do you tap into modern software technology to grow its revenue? You’ve got two choices: build your own solution in-house, with all the management & upkeep required, or buy a solution from a vendor.... Read full article

Theming, Costumes, and Celebrity Guests: How to Create a Complete Trade Show Experience

Trade shows are all about the memorable experiences you create. Here are four complete experiences our clients created that won the hearts of attendees.... Read full article

Top 11 Trade Show Trends to Watch for in 2020

Each year, trends change in the event marketing industry. These are the top 11 trends that will impact the trade show industry in 2020.... Read full article

Trade Show Industry Anatomy: Who are the Key Players?

The trade show industry is divided into five groups. In this blog, we’ll define each key player, their functions, and the associations that support them.... Read full article