Articles in B-to-B Services, In-Store, Shopper Marketing & Sampling and Data Collection/Lead Generation

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Jan 19, 21

Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight Dec 23, 20

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

See 3D Printing in Action at the Stratasys Mobile Showroom

Nov 18, 20

Stratasys wanted to connect with businesses outside of trade shows with an exhibit that showcased its 3D printing capabilities. A mobile demonstration unit allows the brand to go directly to its customers with an inviting, yet safe experience.... Read full article

How to Be a Model Brand in Times of Crisis

by Steve Randazzo Nov 17, 20

In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article

Win the Holiday Selling Season

by bBIG Communications Nov 10, 20

Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

Nov 05, 20

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

Your Virtual Events May Engage - But Are They Profitable?

Nov 05, 20

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin Oct 29, 20

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

The 10 Types of Webinars Everyone Is Doing

Oct 16, 20

The 10 types of Webinars everyone is doing; Continuing Education, Employee Training, Product Demos, Customer Onboarding, Corporate Communications, Lead Generation, Customer Retention & Nurturing, Branding, Association Membership, Panelist Discussions... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc. Jul 28, 20

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article