Articles in Data Collection/Lead Generation and Photo/Video Activation

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Pro Motion, Inc.

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Pro Motion, Inc.

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article

Build vs. Buy: How to Know When You Should Buy Software Over Building In-House Solutions

by ADAM SAUNDERS

How do you tap into modern software technology to grow its revenue.? You’ve got two choices: build your own solution in-house, with all the management & upkeep that that entails, or you buy a solution from a vendor.... Read full article

Making an Event Instagrammable

Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you are creating a new flood of potential viewers. ... Read full article

VideoBooth @ City of Brampton Entrepreneur Centre

VideoBooth is enabling people to connect with their local governements through our technology! ... Read full article

VideoBooth @ WOTS 2019

This summer VideoBooth attended Word on the Street 2019 with the Toronto Public Library Workers Union to speak out about the idea of “staff-less” libraries. ... Read full article