Articles in PR & Communications Agencies and Data Collection/Lead Generation

How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x

by Limelight Platform

Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article

Lifestyle Expert Julie Edelman to Serve as Brand Advocate and Military Channel Podcast Host

by bBiG Communications Inc.

Julie Edelman joins bBIG Communications, Inc. to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.... Read full article

How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada

by Limelight Platform

Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Win the Holiday Selling Season

by bBIG Communications

Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

6 Pro Tips to Humanizing Virtual Events

by Sophia Duplin

Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc.

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc.

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article