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How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
Your Virtual Events May Engage - But Are They Profitable?
How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article
Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas
Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article
6 Pro Tips to Humanizing Virtual Events
Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article
People Need People, Part 2: Building Emotional Connections
People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article
Guide To Experiential Marketing Roadshows For B2B Brands In 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article
How companies are adapting to help fight COVID-19
by Limelight
Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article
One Pivot Leads to Another and Everybody Wins!
When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article
Digital marketing trends white paper - Innovations that will impact marketers in 2020
2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article