Articles in PR & Communications Agencies, Data Collection/Lead Generation and Virtual Events

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight Dec 23, 20

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Win the Holiday Selling Season

by bBIG Communications Nov 10, 20

Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Nov 05, 20

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

Your Virtual Events May Engage - But Are They Profitable?

Nov 05, 20

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin Oct 29, 20

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

6 Pro Tips to Humanizing Virtual Events

by Sophia Duplin Oct 27, 20

Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article

The 10 Types of Webinars Everyone Is Doing

Oct 16, 20

The 10 types of Webinars everyone is doing; Continuing Education, Employee Training, Product Demos, Customer Onboarding, Corporate Communications, Lead Generation, Customer Retention & Nurturing, Branding, Association Membership, Panelist Discussions... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc. Apr 23, 20

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc. Apr 22, 20

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

How companies are adapting to help fight COVID-19

by Limelight Apr 09, 20

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article