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SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored
Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article
How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency
by Wilson Dow
Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond
For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article
Your Virtual Events May Engage - But Are They Profitable?
How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article
Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas
Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article
6 Pro Tips to Humanizing Virtual Events
Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article
Wilson Dow Named Top Industry Partner on 2020 IT LIST
by Wilson Dow
The 2020 It List Recognizes the Top 100 Event Agencies of the Year... Read full article
Experiential Marketing in A Post-Covid World: What Comes Next?
The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article