Articles in B-to-B & Direct Marketing Agencies, Tension Fabric and Data Collection/Lead Generation

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency

by Wilson Dow

Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc.

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article

Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise

Trust is the precursor to any meaningful relationship in life and business. In fact, being the most trusted in your industry can deliver significant competitive advantages.  ... Read full article

How To Measure the ROI from B2B Roadshow Tours

by Pro Motion, Inc.

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Pro Motion, Inc.

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc.

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article