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How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
How to Be a Model Brand in Times of Crisis
In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article
Your Virtual Events May Engage - But Are They Profitable?
How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article
Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas
Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
How companies are adapting to help fight COVID-19
by Limelight
Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article
Digital marketing trends white paper - Innovations that will impact marketers in 2020
2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article
Intent Marketing Inside Out - Gain a better understanding of intent marketing
Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article
How To Incorporate The Senses Into Your Next Experiential Marketing Campaign
How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article
What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)
With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article