Articles in Event Staffing, Tension Fabric and Data Collection/Lead Generation

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight Dec 23, 20

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

Your Virtual Events May Engage - But Are They Profitable?

Nov 05, 20

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas

by Sophia Duplin Oct 29, 20

Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article

Experiential and COVID-19 – Looking Ahead

Apr 17, 20

As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article

How companies are adapting to help fight COVID-19

by Limelight Apr 09, 20

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article

Guide to Experiential Marketing

by Pro Motion, Inc. Mar 19, 20

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Mar 18, 20

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

5 Traits You Need to Be a GREAT Brand Ambassador

Feb 19, 20

What does it take to be a GREAT brand ambassador? Five highly desired traits are: being reliable, possessing a positive attitude, being skilled at conversation, being able to enjoy talking to strangers, and being able to think on your feet.... Read full article

Experiential Marketing Trends of 2020

by Stephanie Walfield Jan 29, 20

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN Jan 22, 20

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article