Articles in Data Collection/Lead Generation

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

How Progressive Brands Approach ROI Measurement

by JULIA MANOUKIAN

When it comes to experiential marketing ROI, what matters more: intangible brand value or hard numbers? Can you have one without the other?... Read full article

How Do I Implement Experiential Marketing Technology?

by JULIA MANOUKIAN

For some, implementing experiential marketing happened all at once; others, it has taken years. It all depends on the goals of your organization and marketing department at large. Here's everything you need to know. ... Read full article

Data Discovery: Event & Marketing Data Benchmark Report

Are you ready for the data revolution? Our new groundbreaking benchmark report shows how marketers use event data to inform their event strategies, budgets, and more.... Read full article

VideoBooth – Corporate or Public? …Both!

Regardless of your activation, if you are looking for gathering candid testimonials, creating an engaging experience, and driving organic social presence look no further than VideoBooth Inc.... Read full article

VideoBooth @ Yale Explores D.C.

Yale knows you can never stop learning which is why they invite their Alumni back to continue their education with keynotes at iconic venues across country. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

VideoBooth @ Facebook's GMSS 2018

VideoBooth worked with Facebook this past weekend in San Francisco to facilitate an outlet for their #shemeansbusiness campaign. ... Read full article

VideoBooth @ Swisher Sweets Artist Lounge

VideoBooth Inc. teamed up with Swisher Sweets last week to give emerging hiphop artists a platform to prove why they should be on stage at next years Pack Nights!... Read full article

Elements to Keep Your Event On Trend

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must.... Read full article