Articles in Entertainment Marketing, Photo/Video Activation, Social Media Partners and Designers & Builders

Making an Event Instagrammable

Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you are creating a new flood of potential viewers. ... Read full article

VideoBooth @ City of Brampton Entrepreneur Centre

VideoBooth is enabling people to connect with their local governements through our technology! ... Read full article

VideoBooth @ WOTS 2019

This summer VideoBooth attended Word on the Street 2019 with the Toronto Public Library Workers Union to speak out about the idea of “staff-less” libraries. ... Read full article

BizBash Top 1000 People in the U.S. Event Industry

by BizBash

Lacy Maxwell, CEO of Lacy Maxwell Experiential honored in BizBash "Top 100 People in the U.S. Event Industry"... Read full article

4 Award-Winning Museums You Must Check Out

Whether you live near or are traveling nearby, these four award-winning museums tell powerful stories that are worth a visit.... Read full article

Designing Memorable Live Experiences

Experiences and memories are made through physical connections with one another, and for brands it’s increasingly becoming a necessary element of the marketing mix. ... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

10 Steps to Prepare for Your Exhibit Experience

When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article

Exhibit Like an Expert

We created this handy guide for anyone who’s new to the process or looking for tips on getting your booth to the right place at the right time for the lowest possible cost.... Read full article

Trade Show Trends to Inspire Your Next Exhibit

Planning a successful event calendar includes eyeing the latest trends and insights that can make our exhibit booth brand experiences even better. That's where the Freeman Trend Lab comes into play.... Read full article