Engagement First: Why Experiential is the Key to TV & Film Marketing


The fight for audience attention is fiercer than ever and film and television marketers today are presented with a host of new challenges. There are literally hundreds of thousands of hours of content – streaming, broadcast, and in theaters – competing for viewership. It’s no surprise that marketing in the entertainment industry is trending towards innovation and pushing the limits on possibilities through the use of immersive experiential marketing.

3 Alpine Court
Chestnut Ridge, New York 10977
United States

3 Alpine Court
Chestnut Ridge, New York 10977
United States

January 14, 2019

By MC² Knowledge