Articles in Entertainment Marketing

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

2018 Biz Bash Award Winner

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article