Articles in Entertainment Marketing and Installation and Dismantle

How to Get the Best Responses from a Museum Exhibit Fabricator in an RFP

Is your museum seeking competitive bids for an exhibit? Here's how to craft an RFP that will garner the best responses from exhibit fabrication companies.... Read full article

How Long-Term Partnership Benefits Exhibit Concepts’ Museum Clients

There are advantages to sticking with one exhibit house rather than going to bid. Here's how long-term partnership benefits Exhibit Concepts' clients. ... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail

“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

2018 Biz Bash Event Style Awards

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program Finalist: The Experience by Dell Technologies at SXSW 2018 Best Sponsor Activation at an Event... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Microsoft Reactor Program Launch by ImagiCorps

by ImagiCorps

Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article