Articles in Entertainment Marketing and Virtual Events

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

2018 Biz Bash Award Winner

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Get caught up on the big trends of 2017

From secret spaces to empathy VR, explore the top experiential marketing trends of 2017.... Read full article

Cramer Named a Top Event Agency by Event Marketer

Introducing the 2017 Event Marketer It List. For the past 15 years, the editorial team at Event Marketer magazine has published their industry-loved It List.... Read full article

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential Marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17.... Read full article

Live Social Video: An Inevitable Marketing Channel

Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing.... Read full article