Articles in Event Execution & Operations

An Interview with an Experiential Marketing Vampire

VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.... Read full article

The Top 5 Must-Haves for Planning an Event of Epic Proportions

The bigger the event, the bigger the challenge. Ah, but the sweeter the victory. And so, following the successful outcome of our biggest show of the year, Cisco Live! 2018, we offer 5 must-haves that will help make your big events.... Read full article

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

How to Evaluate Your Event Marketing Program

Regardless of your program's goals, the first step is to document quantifiable objectives. Be as specific as possible and base your objectives on historic, real information.... Read full article

2016 Pokémon World Championship

by ImagiCorps

The Pokémon Company International chose ImagiCorps as their partner to produce the 3-day multinational 2016 World Championship tournament in San Francisco, California.... Read full article

Microsoft Reactor Program Launch by ImagiCorps

by ImagiCorps

Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article

The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.... Read full article

Experiential Events: Creating Connections On-site

Here at Hype, we understand that successful event staffing requires more than just a fancy app – it takes human connection.... Read full article

Road Warrior Tech Must-Haves

When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. Hype’s got you covered with our top 6 Tech Must-Haves for Road Warriors.... Read full article

The One Thing You Need to Do for a Successful Expo East

Expo East in Baltimore, MD is right around the corner and it’s a lot of work! We know because we have been staffing it for years. Most companies need an extra hand at their booth. So how do you find the right booth talent to represent your brand?... Read full article