Articles in Event Execution & Operations

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

The Journey To Exceptional: Time Obsessed

Walk-out music fills the room and the audience exits. Clients exchange hugs and heartfelt congratulations with the production team. It was a great event – well-conceived and beautifully executed. The client-in-charge – exhausted, frazzled, e... Read full article

2018 Biz Bash Award Winner

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program... Read full article

On-Demand Staffing and the Gig Economy

With Uber's latest announcement of their on-demand staffing service, and since event staffing is the bread and butter of our business, Hype's CEO & founder weighed in on the subject of on-demand staffing and the gig economy.... Read full article

An Interview with an Experiential Marketing Vampire

VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.... Read full article

The Top 5 Must-Haves for Planning an Event of Epic Proportions

The bigger the event, the bigger the challenge. Ah, but the sweeter the victory. And so, following the successful outcome of our biggest show of the year, Cisco Live! 2018, we offer 5 must-haves that will help make your big events.... Read full article

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

How to Evaluate Your Event Marketing Program

Regardless of your program's goals, the first step is to document quantifiable objectives. Be as specific as possible and base your objectives on historic, real information.... Read full article

2016 Pokémon World Championship

by ImagiCorps

The Pokémon Company International chose ImagiCorps as their partner to produce the 3-day multinational 2016 World Championship tournament in San Francisco, California.... Read full article