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Wilson Dow Named Top Industry Partner on 2020 IT LIST
by Wilson Dow
The 2020 It List Recognizes the Top 100 Event Agencies of the Year... Read full article
Experiential Marketing in A Post-Covid World: What Comes Next?
The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article
Shortlisted: EVENT COMPANY OF THE YEAR, BEST USE OF TECH, AND CELEBRATORY EVENT
by Wilson Dow
C&IT Awards Americas Places Wilson Dow Among Finalists Across Top Industry Categories... Read full article
How To Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
What Is The Current State Of B2B Trade Shows?
Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article
People Need People, Part 2: Building Emotional Connections
People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article
Guide To Experiential Marketing Roadshows For B2B Brands In 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article
Virtual Event Sponsorship Ideas
While events are being pivoted to virtual so are the sponsorship engagements. Here are some tips to keep your sponsors engaged.... Read full article
Here For You: Zoom Tips
During these unprecedented times, technology has been a vital tool. We have put together a list of safety tips to keep unwanted guests away. ... Read full article