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‘People's Choice’ Wilson Dow Wins Two 2021 Global Eventex Awards
by Wilson Dow
Eventex Unveils 2021 Top Events and Experience Marketing Winners... Read full article
Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency
by Wilson Dow
Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article
Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond
For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article
6 Pro Tips to Humanizing Virtual Events
Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article
Wilson Dow Named Top Industry Partner on 2020 IT LIST
by Wilson Dow
The 2020 It List Recognizes the Top 100 Event Agencies of the Year... Read full article
Experiential Marketing in A Post-Covid World: What Comes Next?
The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article
Shortlisted: EVENT COMPANY OF THE YEAR, BEST USE OF TECH, AND CELEBRATORY EVENT
by Wilson Dow
C&IT Awards Americas Places Wilson Dow Among Finalists Across Top Industry Categories... Read full article
How To Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
People Need People, Part 2: Building Emotional Connections
People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article