Articles in Event/Experiential Agencies

How to Optimize Engagement with Your Staffing Agency Partner

Feb 14, 19

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

Nine Experiential Predictions for 2019

Feb 06, 19

Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article

Planning Events Is Just Like Cooking

by Andrew Cohn Feb 05, 19

Planning events and cooking have more in common than you would think. Here are the five similarities we've found between event planning and cooking.... Read full article

How to Choose the Best Experiential Staffing Agency

Feb 05, 19

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

Playing with Fyre: Lessons for Event Planners from the Fyre Festival Debacle

by Tracey Goodfriend Feb 05, 19

Don't get burned planning your next event. Here's what every event planner can learn from the Fyre Festival debacle.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge Jan 14, 19

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge Jan 14, 19

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge Jan 14, 19

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge Jan 14, 19

This is what you should expect when working with experiential agency partners. ... Read full article

Searching for Lead Generation? Top Assets To Secure With A B2B Event Sponsorship

Dec 19, 18

Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.... Read full article