Articles in Event/Experiential Agencies

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

Playing with Fyre: Lessons for Event Planners from the Fyre Festival Debacle

by Tracey Goodfriend

Don't get burned planning your next event. Here's what every event planner can learn from the Fyre Festival debacle.... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

Four Things Video Production Taught Me About Event Marketing

Event marketing and video production have more in common than you may think. Here are four keys everyone in event marketing can learn from video production.... Read full article

Searching for Lead Generation? Top Assets To Secure With A B2B Event Sponsorship

Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.... Read full article

The Trade Show Program RFP Template

The Trade Show Program RFP Template is best for larger companies who attend multiple shows a year (commonly referred to as a program) and have extensive requirements for their exhibit house. This comprehensive template covers all aspects of business ... Read full article

The Trade Show Program RFP Template

The Trade Show Program RFP Template is best for larger companies who attend multiple shows a year (commonly referred to as a program) and have extensive requirements for their exhibit house. This comprehensive template covers all aspects of business ... Read full article