Articles in Event/Experiential Agencies

INSIDE FANFEST: Super Bowl

Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was...... Read full article

Seven Keys to Creating Best-in-Class EBCs

In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other...... Read full article

INSIDE FANFEST: NCAA Final Four Bracket Town

March Madness is all about college basketball and its fanatical fans, and this year was no exception at Houston’s George R. Brown Convention Center, home of the 2011 NCAA Bracket Town fan experience. Thousands of attendees of the Final Four...... Read full article

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling...... Read full article

Women In Events: A Course In Confidence

A Course in Confidence. Senior Marketers talk about the unique challenges of being a woman in the event industry.... Read full article

Proprietary Events Whitepaper

Cool info and a case study on SAP's Sapphire NOW!... Read full article

Hit the Road: Planning a Successful Experiential Marketing Tour

Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road:... Read full article

Imagine Experiential Marketing Without Technology

You jolt up in your bed as your alarm clock rings, pulling you from the depths of a nightmare; a nightmare where the world had gone back a couple of decades, where technology still didn’t play a big part in our lives, and where having a laptop and...... Read full article

Design Effective Incentive Programs from the Start

Ten tips for achieving the best results from your incentive program.... Read full article

Looking for a good book to read? We've got three.

Introducing the Make It…books—our latest thinking in content, events, and marketing.... Read full article