Articles in Event/Experiential Agencies

HP @ Sundance - The Future of Filmmaking

At the 2014 Sundance Film Festival, GMR helped HP highlight its role in the film industry, leverage social media, and bring the brand to life for up-and-coming filmmakers.... Read full article

Bad Meetings Suck. (But they don't have to.)

Event attendees today more than ever are yearning for more connected, social, digital and empowered meeting experiences.... Read full article

World Cup 2018 Brings Russian Dreams to Life

In the past couple years, Russia has become one of the main headlines in world sport: 2013 IAAF World Athletics Championships, 2014 Olympics, 2018 FIFA World Cup. GMR's Agency Lead in Russia, Alyona Krugovaya, looks at the upcoming WC through the...... Read full article

Pricing a Pop-Up

Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords' unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going...... Read full article

Show Stopper: 3M Pushes the Experiential Level With Its World of Innovation

Succinctly and effectively communicating the depth and breadth of a $20+ billion company that offers 50,000 products, while educating and enlightening visitors to 3M’s people, business processes and technologies was no easy task, but 3M’s...... Read full article

Temporary Brand Immersions: Connect with Consumers Where They Live, Work & Play

One day, it's an empty space. The next, it's a beehive of activity. Then, just a week or two, or a month or two later, it's gone. It's called a Pop-Up Experience, and it is a growing form of alternative media.... Read full article

Selling It In: How to Get Company Execs And Employees to Sign on for the EBC

The true power of the Executive Briefing Center as a marketing and sales platform lies in the fact that it often brings together representation from multiple internal groups to provide the customer the most in-depth, informed presentation possible.... Read full article

Two Pop-Up Case Studies: Ashworth & Palm

The Ashworth Gallery Pop-Up opened in NYC for 10 days during the US Open, including US Open interviews broadcast live from the venue, a retail component, as well as an evening VIP event.... Read full article

Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.... Read full article

Experience Design: Tips for Creating an Influential and Visual EBC Environment

First impressions mean everything, and EBCs are no exception. The environment that you design for briefings is representative of the company, its message, its values and what it can do for its key clients.... Read full article