Articles in Event/Experiential Agencies

PepsiCo #PEPCITY Brand Activation

In celebration of New York's Super Bowl XLVIII, inVNT created #PEPCITY, a truly memorable multi-sensory experience embodying the best of PepsiCo and New York City.... Read full article

Chevrolet Impala Media Drive

To launch the redesign of the Impala and solidify Chevrolet's reputation as design innovators, inVNT placed the iconic automobile inside a San Diego penthouse.... Read full article

Nissan "Goodwood" Festival of Speed"

Nissan calls on inVNT to generated a social media campaign to inspire awareness of its concept, the Nissan Concept 2020 Vision GT, leading up to its ultimate physical reveal at the Goodwood Festival of Speed on June 28, 2014.... Read full article

Miele W1 and T1 Product Launch Event

inVNT developed a creative strategy based on the idea of the "artistry of innovation" and set about designing a brand experience that would imbue Miele's new washer and dryer with drama, warmth humanity and a sense of limitless possibilities.... Read full article

Alaska Airlines Hometown Hangar Tailgates

Alaska Airlines cares about the local community just as much as its members. Their goal is to support local teams and business while giving Seahawks fans an experience they deserve with an over the top tailgate. ... Read full article

Key Lessons from Event Tech 2014

On November 3rd, the Moderne Communications team headed west to Las Vegas for the 2014 Event Tech hosted by Event Marketer. For two day we immersed in the latest technology that can enhance your events, analytics and insights that help you...... Read full article

GMR Partners with TEDxToronto

GMR is partnering with TEDx organizers to share expertise in event strategy, guest experience, and brand integration ahead of the 2014 TEDxToronto conference.... Read full article

Total Market Approach

With the increase in the number of Hispanics in the United States projected to grow to 129 million by 2060 according to Pew Research, it is vital for brands and products to target a total market. To successfully target a total market, there are...... Read full article

Tourism Victoria Named Marketer of the Year

GMR client Tourism Victoria shifts its public image with integrated PR, digital, and experiential marketing campaigns.... Read full article

Nightlife: The Life Social Network

Take a dive into the world that is on-premise nightlife marketing.... Read full article