Articles in Event Staffing, Exhibits: Outdoor Structures, Millennial Marketing, Marketing Technologies, Flooring and Exhibits: Designers & Builders

People Need People, Part 2: Building Emotional Connections

by Steve Randazzo

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Experiential and COVID-19 – Looking Ahead

As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article

The Complete Guide To Experiential Marketing In 2020

by Steve Randazzo

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

5 Traits You Need to Be a GREAT Brand Ambassador

What does it take to be a GREAT brand ambassador? Five highly desired traits are: being reliable, possessing a positive attitude, being skilled at conversation, being able to enjoy talking to strangers, and being able to think on your feet.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Steve Randazzo

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Steve Randazzo

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Experiential Marketing Trends of 2020

by Stephanie Walfield

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!... Read full article

SXSW 2020 Event Staffing

by Stephanie Walfield

SXSW is one of our favorite events to staff each year! Our Austin brand ambassadors are ready to bring your activation to life :) From Market Managers to Actors, Brand Ambassadors to Product Specialists and everything in between- call Hype! to lock i... Read full article

Theming, Costumes, and Celebrity Guests: How to Create a Complete Trade Show Experience

Trade shows are all about the memorable experiences you create. Here are four complete experiences our clients created that won the hearts of attendees.... Read full article