Articles in Exhibits: Outdoor Structures, Exhibits: Truss Systems, Millennial Marketing, Marketing Technologies, Flooring, Exhibits: Designers & Builders and Event/Experiential Agencies

One Pivot Leads to Another and Everybody Wins!

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article

5 Benefits Of Experiential Marketing In A Digitally Cluttered World

by Steve Randazzo

Today’s consumers are always plugged in, so digital marketing may seem like the easiest way to reach customers. Yet, think about all the advertising messages your audience is bombarded with daily. ... Read full article

The Complete Guide To Experiential Marketing In 2020

by Steve Randazzo

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

Guide to Conducting Field Research at Events

Attending a convention or marketing event can be an incredibly lucrative strategy for businesses across a wide variety of industries. It’s also a venture that requires a lot of planning, preparation, and organization to execute successfully. ... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Steve Randazzo

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

5 Traits You Need to Be a GREAT Brand Ambassador

What does it take to be a GREAT brand ambassador? Five highly desired traits are: being reliable, possessing a positive attitude, being skilled at conversation, being able to enjoy talking to strangers, and being able to think on your feet.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Steve Randazzo

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Steve Randazzo

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Experiential Marketing Trends of 2020

by Stephanie Walfield

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!... Read full article