Search
The Qualities to Look for When Partnering with an Exhibit House
Your exhibit house should act as an extension of your team. Here are some key qualities to look for in an exhibit partner.... Read full article
4 Award-Winning Museums You Must Check Out
Whether you live near or are traveling nearby, these four award-winning museums tell powerful stories that are worth a visit.... Read full article
Data Discovery: Event & Marketing Data Benchmark Report
Are you ready for the data revolution? Our new groundbreaking benchmark report shows how marketers use event data to inform their event strategies, budgets, and more.... Read full article
The Value of Brand Experience
Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article
Putting Event Data into Action
In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article
Trade Show Trends to Inspire Your Next Exhibit
Planning a successful event calendar includes eyeing the latest trends and insights that can make our exhibit booth brand experiences even better. That's where the Freeman Trend Lab comes into play.... Read full article
10 Steps to Prepare for Your Exhibit Experience
When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article
Exhibit Like an Expert
We created this handy guide for anyone who’s new to the process or looking for tips on getting your booth to the right place at the right time for the lowest possible cost.... Read full article
Trade Show Measurement: Key Metrics for Success
From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article
6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts
Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article