Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring, Event Execution & Operations and Exhibits: Designers & Builders

What Rogue Women Can Teach Us All

On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article

How to Manage a Trade Show New Build

You don't have to manage a trade show build alone. Finding the right exhibit house to partner with will ensure a successful project in the end.... Read full article

RCS Wins “Future Best of Show” at NAB 2019

At NAB 2019, RCS Sound Software was awarded "Future Best of Show". Their minimalistic booth design allowed the award-winning Zetta Cloud Solution to shine.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Omron ranks on EXHIBITOR Magazine's Best of CES list

Exhibit Concept's client Omron ranked on EXHIBITOR Magazine's Best of CES list for the second consecutive year.... Read full article

Maximize Your Event Investment: Brand Experience Strategies for Marketers

Does your event strategy align with your marketing strategy? Connect the dots and set yourself up for success with our event strategy guide and planning worksheet.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

What's More Important: Architecture or Engagement?

There was a time in the events and trade show industry when 3D architecture was king. One of our Account Executives refers to this time as the “Workstation Era.” Back then, he says, the most important piece of design information was to know how many ... Read full article

Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail

“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article