Articles in Exhibits: Truss Systems, Millennial Marketing, Measurement/Analytics, Flooring and Exhibits: Designers & Builders

The Qualities to Look for When Partnering with an Exhibit House

Your exhibit house should act as an extension of your team. Here are some key qualities to look for in an exhibit partner.... Read full article

4 Award-Winning Museums You Must Check Out

Whether you live near or are traveling nearby, these four award-winning museums tell powerful stories that are worth a visit.... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

Trade Show Trends to Inspire Your Next Exhibit

Planning a successful event calendar includes eyeing the latest trends and insights that can make our exhibit booth brand experiences even better. That's where the Freeman Trend Lab comes into play.... Read full article

10 Steps to Prepare for Your Exhibit Experience

When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article

Exhibit Like an Expert

We created this handy guide for anyone who’s new to the process or looking for tips on getting your booth to the right place at the right time for the lowest possible cost.... Read full article

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article