Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring, Exhibits: Designers & Builders and Virtual Events

Microsoft Reactor Program Launch by ImagiCorps

by ImagiCorps

Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article

Get caught up on the big trends of 2017

From secret spaces to empathy VR, explore the top experiential marketing trends of 2017.... Read full article

Cramer Named a Top Event Agency by Event Marketer

Introducing the 2017 Event Marketer It List. For the past 15 years, the editorial team at Event Marketer magazine has published their industry-loved It List.... Read full article

Exhibitions Mean Business for Face-to-Face Marketing

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth...... Read full article

Approach for Trade Shows: 5 Key Steps

Learn how taking “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.... Read full article

How to Budget for International Trade Shows

So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular...... Read full article

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential Marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? ... Read full article

Live Social Video: An Inevitable Marketing Channel

Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing.... Read full article