Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring, Exhibits: Designers & Builders and Virtual Events

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential Marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? ... Read full article

Live Social Video: An Inevitable Marketing Channel

Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing.... Read full article

A Trip Around The World: Must Knows For Global Exhibiting

When expanding your trade show presence to an international stage, it’s important to understand the nuances of culture in each region of the world. Cultural understanding leads to better business practices and will be the difference between...... Read full article

PUMA & Cramer Change the Game with Experiential Shoe Packaging

BOSTON, March 29, 2017 /PRNewswire/ -- In early 2017, PUMA launched a loyalty program to recruit and reward their next generation of PUMA soccer players. To mark the launch of the program, and to welcome their newest members, PUMA and experience...... Read full article

Experience the Value of Partnership

So, how important is partnership in a face-to-face marketing program?... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

An Illuminating Rental Exhibit Solution

We believe a rental shouldn’t look like a rental- it should embody a company’s message. ... Read full article

The 2017 Event Technology Landscape Has Arrived

Discover the latest and best in event technology for your 2017... Read full article